What is a Lead? A lead is a person who shows potential interest in your product/service and can turn into a buyer for your business. It depends largely on the type of business you own and the value of the product/service you will offer. For instance: a B2b selling high-end products would require generating leads …
Buyers are the lifeblood of a business. Without their existence, any business won’t grow and possibly not exist. And as I mentioned previously in my articles, knowing your audience plays a huge role in developing products, strategies, packaging, etc. (You can check out my article on Fundamentals of Marketing) Buyers’ Persona is the semi-fictional representation …
How did a company like Victoria’s secret which once made $1 Billion in annual revenue, face boycott from their customer? I know, it sounds absurd, but it did happen. Introduction: Victoria’s Secret was founded by an American business named Roy Raymond. As the business kept falling, he had to sell the company to Leslie Wexner …