Marketing

Why Do You Need A Buyers’ Persona?

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Buyers are the lifeblood of a business. Without their existence, any business won’t grow and possibly not exist. And as I mentioned previously in my articles, knowing your audience plays a huge role in developing products, strategies, packaging, etc. (You can check out my article on Fundamentals of Marketing) Buyers’ Persona is the semi-fictional representation …

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A Guide To Product Life Cycle And Its Marketing Strategies

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This article explains the concept of “Product Life Cycle” which is also referred as ‘PLC’ and the various stages involved in it. I will also mention the reasons and marketing strategies that can be used at each stage of this cycle. Meaning: Product Life Cycle is the period consisting of various phases that a product …

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