Nishita Adhikari

Learner and Believer to be the change. “There are some things you learn best in calm, and some in storm.”- Willa Cather

What Is The Metaverse?

Since Facebook has renamed itself, Meta, metaverse has caught the major attention of people. But what’s the buzz around this entire “metaverse” thing? In this article, I am gonna discuss the following: Introduction To Metaverse Origin Blockchain Non-Fungible Token or NFTs Crypto Currency Facebook’s version Of Metaverse Gateway to Metaverse Assumption Problems Businesses In Action …

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Why Do You Need A Buyers’ Persona?

Buyers are the lifeblood of a business. Without their existence, any business won’t grow and possibly not exist. And as I mentioned previously in my articles, knowing your audience plays a huge role in developing products, strategies, packaging, etc. (You can check out my article on Fundamentals of Marketing) Buyers’ Persona is the semi-fictional representation …

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