About Me

Hello! Hi!

Welcome to my journey!

I am passionate about marketing, which is why I decided to write this blog. My goal is that when you visit my site and read some of the content on there, it will help you in your own journey, business, or personal life as well.

I hope you are doing great! ❤️

By now, you would know my name, in case you missed out, Hi! I’m Nishita.

This is the cloud diary I call, where I share my knowledge about marketing trends, and strategies of successful companies, review and analyze strategic failures, discover new tools and technology, and finally talk about my personal experiences.

Professional Background

I have a bachelor’s degree in Marketing from India and an ongoing Master’s degree in International Marketing from Berlin, Germany.

After I graduated in 2019, I worked for two big tech companies, Amazon and Google, where former I was an Operations Analyst, dealing with customers via email and calls, and later as a Digital Analyst, where I audited visual search ads based on Google’s policies and guidelines.

To be honest, it was all ok till here, I was doing fine, but wasn’t satisfied. I wanted to try something new, wanted to challenge myself which is when I came across this entire wave or trend whatever you would call “Digital Marketing”.

The entire world was talking about it, ads became more relevant, and personalized, as cookies, campaigns, and whatnot.

So, I decided to go along this path, traditional methods had been run down, but they still matter, but a lot that goes behind has changed. Thinking of the same, I got into an Intensive Training and Internship Course by Deepak Kanakaraju, one of the top digital marketers in India.

Here are the top 5 things I learned during this course:

  1. Success Mindset – Becoming an Alpha (some of which I don’t totally agree with, but he’s got his own opinions, obviously)
  2. Email Marketing
  3. Content Writing
  4. Starting a personal blog – Yes! He is the reason you’re able to read this, and I found a place to brush my knowledge.
  5. Lead Generation – My current niche!

Although there’s still a lot that I have learned under him and didn’t cover under these bullet points, you can see the footprints all across the articles that I publish.

Currently, I am working with a German software Company – Market Logic as a Business Operations Analyst where I support the core marketing department in resolving, and improving day-to-day marketing operations and creating strategies.


My passion is to establish my own venture.

I also love to explore new places and meet new people, trends, books, and music.

That’s all for now! But! ⬇️

This section shall keep updating, stay tuned!

You can also drop your messages/queries at mail@nishitaad.com. I would love to connect with you!!

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